We help organizations implement Lean-Agile tools and processes designed to accelerate sales growth, shrink costs, and transform customer experience into competitive advantage.
“In recent years, manufacturing, procurement and logistics have all tightened their belts in the cause of improved productivity. As a result, marketing (and sales) expenditures account for a larger percentage of many corporate cost structures than ever before.”
The rising cost associated with sales and marketing has prompted many organizations to seek a greater return on their investment.
World-class companies are achieving those greater returns by applying the efficiency-focused methodologies and tools of Lean and Agile to their sales and marketing efforts.
By applying this strategy of waste elimination and efficiency improvements, some companies are able to achieve savings in excess of 30% of their annual sales and marketing spend.
When waste is targeted and eliminated, the resulting savings contribute directly to the bottom line. And this is what Lenses and Levers is all about.