Our cycles

Build What's Next
for Your Organization

Explore 10 Types of Innovation

Most breakthrough innovations are comprised of some combination of the following 10 types. At the beginning of each innovation cycle, we work with client-partners to determine which types of innovation will be the focus of the cycle.

Components Of An Innovation Cycle

Establish

Establish an understanding of the curent state and define the opportunity space

Empathize

Explore user needs through qualitative and quantitative data

Define

Build a point of view based on user groups’ shared characteristics and behaviours

Ideate

Explore a wide variety of solutions that satisfy the needs of users, the possibilities of technology and the requirements of business

Prototype

Build a representation of your solutions and tactics

Test

Establish pass/fail conditions and measure results under real world conditions

LCi90 is a 90-day collaborative innovation cycle, modelled on MIT’s Design Thinking for Innovation framework. During this 90-day cycle, we work with client-partners to identify and develop innovation opportunities large and small, built upon the needs of real users.

Our customized process brings together the unique perspectives of users, stakeholders, subject-matter experts, and innovation collaborators from both inside and outside of our client- partner organization. LCi90 combines a powerful process with essential perspectives, to test and deliver game-changing innovation within 90 days.

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LCi45 is a 45-day collaborative innovation cycle. This customizable cycle works best when addressing a narrow innovation mandate with a limited research scope. This intense 45-day innovation cycle is a scaled down version of our flagship service, LCi90. Unlike LCi90, LCi45 does not involve outside innovation collaborators.

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